Myinterracialmatch was launched in March 2009 in partnership with Masonsoft Affiliate, and was intended to be a unique dating service for age gap dating online platform. They already had the online community available and there was a clear gap in the market ready to be filled. The site has proven popular, gaining authenticity and trust.
Following the success of Myinterracialmatch, you could see the potential offered by setting up dating sites for their very distinct and individual audiences. Interracialloving was created for individuals interested in dating rich men and women. The dating site's branding was aligned with their existing online propositions and automatic search results on the homepage were set to reflect the target audience. This site has proven popular with visitors and continues to go from strength to strength.
Having seen a couple of years of growing success from their previous dating sites, Mixedmingle decided to target their audience and launched Mixedmingle in September 2010. The audience were black and white and therefore the site was designed to reflect this and has proven successful as a result - especially with the nice black female members being displayed on the homepage. This site continues to see steady growth.
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